Tuesday, 28 April 2015

Is this the answer to spicing up your sex life?


SPOILER ALERT! SPOILER ALERT!

The following YouTube ad campaign by the world's number one condom brand 'Durex' is absolutely ingenious. This campaign was created for Earth Hour. If you want to avoid the spoiler than I suggest you watch the ad now.

















If you are anything like me, I'm sure you were sitting on the edge of your seat waiting for this magical app to be revealed. I'm not going to lie, I was left rather disappointed, however I did have a great chuckle to myself. This video managed to rack up an enormous 37 million views in six weeks. Talk about viral. Durex has really hit the nail on the head here. There I was, along with 37 million other viewers thinking there was a magical way to spice up my sex life via smartphone, I thought the future was now.

This #connect campaign has reached millions of viewers all around the world for all the right reasons. Technology alone has made us forget about the real intimacy behind making sweet love with our partners. You know the saying 'sex sells'? Yea well, it's true. This ad demonstrates an organisation utilising YouTube so efficiently and effectively. The tie-in with Earth Hour is just so relevant. I'm sure many couples decided to switch off their smartphones and rip open a Durex after watching this cunning ad.

Turn off that smart phone and turn on your sex life- a well needed message from Durex.

#Connect

Saturday, 25 April 2015

It's a Farmer Union Iced Coffee or it's nothing.


So today I was in desperate need of a pick me up at work. Decided to grab a Farmers Union iced coffee like any true blue Australian would. While drinking it I picked up on a little social media plug.

























I decided to whip out my phone and join the union on Facebook. Upon visiting the Farmer's Union Australian page this was the first post to show.






































You'd be telling a pretty big lie if you've never held an iced coffee all four of these ways before. Now how did the Facebook public reply to this post.















































One eager fan suggested that Farmer's Union Iced Coffee out sells Coke in SA. Now without conducting some market research I'd suggest otherwise, however FUIC is not afraid to agree with the fan. FUIC are not afraid of a little light hearted competition in the market. Looks like the post did a great job of engaging fans and letting them share their own stories. FUIC know how to utilise Facebook to create strong relationships with fans and continuously win them over.

Tuesday, 21 April 2015

Maximus is pushing boundaries


Every time I come across the sports drink known as Maximus I can't seem to get over the overall girth of the bottle. I think it's pretty clear that this drink is marketed for the manliest of all men, don't you think?


Not convinced?

























The social media team at Maximus Australia definitely have some quality content. Fans seem to agree. Their content screams manliness, they have a clear demographic which they are targeting.


The following post made it onto my news feed today and I was left with a big smirk on my face.

Maximus has sponsored this post as they want it to be seen. Boundaries have clearly been broken. 4011 people found it hilarious enough to like while 166 people thought it was worthy of a share. Posts like these can be risky as anyone can view such posts.

I feel as though organisations are now willing to break boundaries which were previously never considered breakable, in this case Maximus understands their fans and can provide quality content to continuously win them over.

Sunday, 19 April 2015

Savers doesn't understand the market


The Australian company Savers is best know for being a cheap thrift store. I personally don't know anyone who shops at Savers but that is beyond the point here. Today this picture surfaced on my Facebook news feed.


This is a perfect example of an organisation not understanding its target audience

At first I thought it was a typical Facebook joke, it wasn't until I clicked on it that I realised it was shared by the official Savers Australia page as an advertisement. This post was clearly aimed for the young adolescent male age demographic. My thoughts were identical to those who commented on the post.

It looks like the post really backfired for Savers Australia. After stalking some of the top people who commented, I realised that many of them fit into this age demographic. The like to comment ratio was extremely one-sided, towards the comment end, this is never a good sign.

It seems pretty clear that this post didn't get the reaction Savers was hoping for, this may be a sign for them to employ social media workers who better understand the target audience.

Next time I pop some tags when I've only got $20 in my pocket, I'll be skipping Savers.

Sunday, 12 April 2015

Fantastic social media integration?


So last night I had the midnight munchies. I decided to raid the pantry to see what I could find to cure my hunger. Can't go wrong with a cup of two minute noodles. Despite being half asleep I noticed something on the lid of the noodles.

























Talk about social media finding its way into almost everything. I can't even enjoy a cup of two minute noodles without being tempted to whip my phone out and do some QR code scanning. Fantastic has it all: Facebook, Youtube and app integration into a cup of two-minute noodles. I'm not sure how many people actually get their phones out and follow the instructions, however I am sure that I did not.

The sad thing is, in our modern times, many people struggle to do anything without their smart phones by their side. 2 minutes is an optimal amount of time to whip a QR code scanner and enjoy some of Fantastic's 'cool stuff'.

But what do I know, this may be there reason why Fantastic noodles are one of the leaders in the 2-minute noodle scene.

Monday, 6 April 2015

Coles can advertise off literally anything


As I'm sure everyone is aware, daylight savings came to an end at 3 am Easter Sunday. Having to manually wind back our clocks is a thing of the past, right? In our modern times it's all automatically done for us, thank god for technology, where would we be without it?

As we all know companies can find literally anything to use as a vehicle for advertising. A company that is generally very good at doing so is Coles. The Coles Facebook page shared this post prior to daylight saving's end.

























Of course Coles has taken advantage of such a 'golden' moment by advertising 30% off all Energizer batteries. We are all saved. Now no one will have to deal with old power-lacking batteries. Its posts like this that show us just how powerful social media advertising can really be. The fact that Coles has managed to use such an event as a selling point is remarkable on its own.

I'm sure a lot of mothers have spoken about how good a deal this is over a scheduled tea-party that's for sure.

Wednesday, 1 April 2015

John West did April Fool's Day best


The team from John West decided to contribute to the April 1st antics today. The John West Australia Facebook page shared this picture today.


It surprisingly fooled some, but others were just too wise for John's tricks.

Who ever is in charge of posting on the John West Facebook page is an absolute genius. Great character, the way they responded to some of the comments on this post was absolutely spectacular.



Seeing this pop up on my news feed has reminded me just how protein rich and delicious a can of John West tuna really is. I'm going to end this post here, a glorious can of John West Tuna awaits.

Be your best.