Maximus is pushing boundaries

Every time I come across the sports drink known as Maximus I can't seem to get over the overall girth of the bottle. I think it's pretty clear that this drink is marketed for the manliest of all men, don't you think?

Not convinced?

The social media team at Maximus Australia definitely have some quality content. Fans seem to agree. Their content screams manliness, they have a clear demographic which they are targeting.


The following post made it onto my news feed today and I was left with a big smirk on my face.

Maximus has sponsored this post as they want it to be seen. Boundaries have clearly been broken. 4011 people found it hilarious enough to like while 166 people thought it was worthy of a share. Posts like these can be risky as anyone can view such posts.

I feel as though organisations are now willing to break boundaries which were previously never considered breakable, in this case Maximus understands their fans and can provide quality content to continuously win them over.