So today I was in desperate need of a pick me up at work. Decided to grab a Farmers Union iced coffee like any true blue Australian would. While drinking it I picked up on a little social media plug.
I decided to whip out my phone and join the union on Facebook. Upon visiting the Farmer's Union Australian page this was the first post to show.
You'd be telling a pretty big lie if you've never held an iced coffee all four of these ways before. Now how did the Facebook public reply to this post.
One eager fan suggested that Farmer's Union Iced Coffee out sells Coke in SA. Now without conducting some market research I'd suggest otherwise, however FUIC is not afraid to agree with the fan. FUIC are not afraid of a little light hearted competition in the market. Looks like the post did a great job of engaging fans and letting them share their own stories. FUIC know how to utilise Facebook to create strong relationships with fans and continuously win them over.
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