Is this the answer to spicing up your sex life?

SPOILER ALERT! SPOILER ALERT!

The following YouTube ad campaign by the world's number one condom brand 'Durex' is absolutely ingenious. This campaign was created for Earth Hour. If you want to avoid the spoiler than I suggest you watch the ad now.

If you are anything like me, I'm sure you were sitting on the edge of your seat waiting for this magical app to be revealed. I'm not going to lie, I was left rather disappointed, however I did have a great chuckle to myself. This video managed to rack up an enormous 37 million views in six weeks. Talk about viral. Durex has really hit the nail on the head here. There I was, along with 37 million other viewers thinking there was a magical way to spice up my sex life via smartphone, I thought the future was now.

This #connect campaign has reached millions of viewers all around the world for all the right reasons. Technology alone has made us forget about the real intimacy behind making sweet love with our partners. You know the saying 'sex sells'? Yea well, it's true. This ad demonstrates an organisation utilising YouTube so efficiently and effectively. The tie-in with Earth Hour is just so relevant. I'm sure many couples decided to switch off their smartphones and rip open a Durex after watching this cunning ad.

Turn off that smart phone and turn on your sex life- a well needed message from Durex.

#Connect