Sunday, 3 May 2015

Mayweather VS Pacquiao? More like Foxtel VS Angry paying customers!


Unless you live in a basement under your house you probably have a good idea that there was some form of boxing match on today. When I say some form of boxing match; I mean a boxing match deemed the biggest match of the century. Each social media platform I turned to today was absolutely flooded with Mayweather Vs Pacquiao content. Opinions, pictures, memes, viral videos, you name it. I actually hosted a viewing of the match at my own house today accompanied with some cold beers and McDonald's (as you do). I booked the match through Foxtel's pay per view service. It took quite some time to get through but we luckily got there  It costed me $60 which I personally think is ridiculous. This evening I decided to jump onto Foxtel's Facebook page and see what kind of interaction they had with customers and fans. Turns out there were some very unhappy paying customers.


It's 2015, therefore it's perfectly normal for customers to take their complaints to social media in search for assistance. To me this just doesn't seem professional enough. You'd think an organisation as big as Foxtel would have state of the art support for any form of customer issues right? The answer unfortunately is no.

As you can see people were experiencing issues in regards to purchasing the match. Many were attempting to seek help from Foxtel themselves. Sadly this help did not come. Foxtel finally replied to the angry customers... 'Please call 131 999 urgently for assistance', how lazy do you want to be. A user even replied to the comment telling them that their support essentially sucks.

This is a good example of a powerful organisation failing to correctly communicate with customers over the use of social media. If you're going to use a social media platform to promote such a high demand event, at least hire a social media marketer who has the ability to troubleshoot such issues.

Not an impressive display from Foxtel today.








With that being said. The match was rigged. #TEAM PACQUIAO






















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