A few posts ago I mentioned Foxtel and their terrible customer service through social media. Now, I found the following statistics hard to believe. Over its entire Facebook reign Foxtel has managed to accumulate a respectable 878k likes on it page.
For comparative reason I decided to contrast this against Netflix's relatively new Facebook page. 13 MILLION LIKES! That is absolutely jaw dropping. That is over than 13 times the likes of the Foxtel Page.
I'm going to make an educated assumption as to why these statistics are this way. Social media usage is all about keeping up with the latest trends. Netflix seems to be the way of the future. If the organisation continues to face this kind of rapid growth, I don't know how long Foxtel will be around for. People love to share emotions and connect with one another through their favourite TV programs, Netflix Australia has now made this easier than ever.
The main drive behind this post is to share with you just why I think Netflix is utilising social media flawlessly. When it comes to helping customers they have made it easier than ever. They have integrated a fully comprehensive support tab into their Facebook page. Check it out.
This isn't just your typical low key help section, this is the godfather of all things help related. They even provide fans with almost instantaneous live call and chat help. There is definitely a strong and well integrated social media team behind Netflix's optimal service. The company has taken advantage of Facebook without holding anything back.
Foxtel could learn a thing or two.
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