Is McDonald's lying to customers? Can they actually provide quality coffee at fast food speeds?

It's blatantly obvious that Adelaide is full of regular coffee drinkers. Many of these regular coffee drinkers are often self proclaimed professional critics. If you are going to enter the supply game here in Adelaide you should be happy as the demand is far from lacking. From small coffee shops to petrol stations, the dark, smooth and warm liquid is easily acquirable. Many people pay for the quality of the coffee and stay for the ambience. Others tend to be more of the 'on the go' coffee drinkers. 'On the go' coffee drinkers demand 'on the go' coffee service. Now without going into a debate with greater depth than a dark hole, is it really possible for a coffee shop to provide quality, barista made coffee at lightning fast speeds?

Fast food kingpin McDonald's is notorious for its quick, cheap and delicious fast food. Over the past decade it's  McCafe integration has apparently made it possible for customers to experience quality, barista made coffee to take on the go. McDonald's tends to be very enthusiastic when it comes to up-selling their products, is this promise one that customers agree with? Well let's find out.

Looks like this post turned sour very quickly. Negative comment after negative comment. Could McDonald's be biting more than it can chew? Are these nothing more than false promises? Do they have staff who are trained to provide quality coffee to customers on a 24/7 basis? Their post was quite bold, seeing these comments has made it apparent that there is no real consistency in their coffee service. When posting on social media, customers expect the truth, based on customer experiences it appears that McDonald's is not providing them with what it's claiming to. When it comes to growth, McDonald's is no new comer to the game. They have managed to consistently develop their fast food chains to the success that we currently see before us. Let's be honest, they are all about winning market share. Maybe this is a niche market that would be best left alone, if people want a quality coffee they tend to steer clear from McDonald's, attempting to integrate barista made coffee into a fast service environment seems like a recipe for a lack in quality.

What does everyone else think? Are these people just a small percentage of those who have had a bad experience? Should McDonald's stop advertising barista made coffee through drive-through due to lack of consistency? How often do you grab a coffee from McDonald's when you are on the go?

Leave a comment and let me know your thoughts.