Recently I made a post about the sports drink Maximus which is growing in popularity. Tonight, simply out of curiosity I decided to search up Powerade's Facebook page to see how the two compare. I was left with quite a surprise.
I've never seen anything quite like this. Turns out Powerade Australia ceased its Facebook usage well over a year ago. I was trying to figure out why they would do such a thing but it was hard to tell. I did however notice that their 'post likes' metrics in comparison with their page's likes didn't seem to match. The Powerade Australia page has 150k likes, most of their posts have less than 10 likes. This definitely seems strange, I'm just going to assume that they paid for their likes.
This has left me with a few scenarios in my head.
Their social media team no longer exists.
They weren't reaching enough fans.
They couldn't use Facebook effectively.
They got lazy.
They literally forgot how to social media.
What do you guys think? Leave a comment.
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