The Australian company Savers is best know for being a cheap thrift store. I personally don't know anyone who shops at Savers but that is beyond the point here. Today this picture surfaced on my Facebook news feed.
This is a perfect example of an organisation not understanding its target audience
At first I thought it was a typical Facebook joke, it wasn't until I clicked on it that I realised it was shared by the official Savers Australia page as an advertisement. This post was clearly aimed for the young adolescent male age demographic. My thoughts were identical to those who commented on the post.
It looks like the post really backfired for Savers Australia. After stalking some of the top people who commented, I realised that many of them fit into this age demographic. The like to comment ratio was extremely one-sided, towards the comment end, this is never a good sign.
It seems pretty clear that this post didn't get the reaction Savers was hoping for, this may be a sign for them to employ social media workers who better understand the target audience.
Next time I pop some tags when I've only got $20 in my pocket, I'll be skipping Savers.
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