Netflix really is the future

I don't think a day has gone by where I haven't heard or seen anything to do with Netflix since its arrival in Australia. When it comes to utilising social media to its full potential, Netflix has this one in the bag.

A few posts ago I mentioned Foxtel and their terrible customer service through social media. Now, I found the following statistics hard to believe. Over its entire Facebook reign Foxtel has managed to accumulate a respectable 878k likes on it page.

For comparative reason I decided to contrast this against Netflix's relatively new Facebook page. 13 MILLION LIKES! That is absolutely jaw dropping. That is over than 13 times the likes of the Foxtel Page.

I'm going to make an educated assumption as to why these statistics are this way. Social media usage is all about keeping up with the latest trends. Netflix seems to be the way of the future. If the organisation continues to face this kind of rapid growth, I don't know how long Foxtel will be around for. People love to share emotions and connect with one another through their favourite TV programs, Netflix Australia has now made this easier than ever.

The main drive behind this post is to share with you just why I think Netflix is utilising social media flawlessly. When it comes to helping customers they have made it easier than ever. They have integrated a fully comprehensive support tab into their Facebook page. Check it out.

This isn't just your typical low key help section, this is the godfather of all things help related. They even provide fans with almost instantaneous live call and chat help. There is definitely a strong and well integrated social media team behind Netflix's optimal service. The company has taken advantage of Facebook without holding anything back.

Foxtel could learn a thing or two.

Is McDonald's lying to customers? Can they actually provide quality coffee at fast food speeds?

It's blatantly obvious that Adelaide is full of regular coffee drinkers. Many of these regular coffee drinkers are often self proclaimed professional critics. If you are going to enter the supply game here in Adelaide you should be happy as the demand is far from lacking. From small coffee shops to petrol stations, the dark, smooth and warm liquid is easily acquirable. Many people pay for the quality of the coffee and stay for the ambience. Others tend to be more of the 'on the go' coffee drinkers. 'On the go' coffee drinkers demand 'on the go' coffee service. Now without going into a debate with greater depth than a dark hole, is it really possible for a coffee shop to provide quality, barista made coffee at lightning fast speeds?

Fast food kingpin McDonald's is notorious for its quick, cheap and delicious fast food. Over the past decade it's  McCafe integration has apparently made it possible for customers to experience quality, barista made coffee to take on the go. McDonald's tends to be very enthusiastic when it comes to up-selling their products, is this promise one that customers agree with? Well let's find out.

Looks like this post turned sour very quickly. Negative comment after negative comment. Could McDonald's be biting more than it can chew? Are these nothing more than false promises? Do they have staff who are trained to provide quality coffee to customers on a 24/7 basis? Their post was quite bold, seeing these comments has made it apparent that there is no real consistency in their coffee service. When posting on social media, customers expect the truth, based on customer experiences it appears that McDonald's is not providing them with what it's claiming to. When it comes to growth, McDonald's is no new comer to the game. They have managed to consistently develop their fast food chains to the success that we currently see before us. Let's be honest, they are all about winning market share. Maybe this is a niche market that would be best left alone, if people want a quality coffee they tend to steer clear from McDonald's, attempting to integrate barista made coffee into a fast service environment seems like a recipe for a lack in quality.

What does everyone else think? Are these people just a small percentage of those who have had a bad experience? Should McDonald's stop advertising barista made coffee through drive-through due to lack of consistency? How often do you grab a coffee from McDonald's when you are on the go?

Leave a comment and let me know your thoughts.

Powerade Australia is no longer on Facebook!

Recently I made a post about the sports drink Maximus which is growing in popularity. Tonight, simply out of curiosity I decided to search up Powerade's Facebook page to see how the two compare. I was left with quite a surprise.

I've never seen anything quite like this. Turns out Powerade Australia ceased its Facebook usage well over a year ago. I was trying to figure out why they would do such a thing but it was hard to tell. I did however notice that their 'post likes' metrics in comparison with their page's likes didn't seem to match. The Powerade Australia page has 150k likes, most of their posts have less than 10 likes. This definitely seems strange, I'm just going to assume that they paid for their likes.

This has left me with a few scenarios in my head.

Their social media team no longer exists.
They weren't reaching enough fans.
They couldn't use Facebook effectively.
They got lazy.
They literally forgot how to social media.

What do you guys think? Leave a comment.

Mayweather VS Pacquiao? More like Foxtel VS Angry paying customers!

Unless you live in a basement under your house you probably have a good idea that there was some form of boxing match on today. When I say some form of boxing match; I mean a boxing match deemed the biggest match of the century. Each social media platform I turned to today was absolutely flooded with Mayweather Vs Pacquiao content. Opinions, pictures, memes, viral videos, you name it. I actually hosted a viewing of the match at my own house today accompanied with some cold beers and McDonald's (as you do). I booked the match through Foxtel's pay per view service. It took quite some time to get through but we luckily got there  It costed me $60 which I personally think is ridiculous. This evening I decided to jump onto Foxtel's Facebook page and see what kind of interaction they had with customers and fans. Turns out there were some very unhappy paying customers.

It's 2015, therefore it's perfectly normal for customers to take their complaints to social media in search for assistance. To me this just doesn't seem professional enough. You'd think an organisation as big as Foxtel would have state of the art support for any form of customer issues right? The answer unfortunately is no.

As you can see people were experiencing issues in regards to purchasing the match. Many were attempting to seek help from Foxtel themselves. Sadly this help did not come. Foxtel finally replied to the angry customers... 'Please call 131 999 urgently for assistance', how lazy do you want to be. A user even replied to the comment telling them that their support essentially sucks.

This is a good example of a powerful organisation failing to correctly communicate with customers over the use of social media. If you're going to use a social media platform to promote such a high demand event, at least hire a social media marketer who has the ability to troubleshoot such issues.

Not an impressive display from Foxtel today.








With that being said. The match was rigged. #TEAM PACQUIAO

Is this the answer to spicing up your sex life?

SPOILER ALERT! SPOILER ALERT!

The following YouTube ad campaign by the world's number one condom brand 'Durex' is absolutely ingenious. This campaign was created for Earth Hour. If you want to avoid the spoiler than I suggest you watch the ad now.

If you are anything like me, I'm sure you were sitting on the edge of your seat waiting for this magical app to be revealed. I'm not going to lie, I was left rather disappointed, however I did have a great chuckle to myself. This video managed to rack up an enormous 37 million views in six weeks. Talk about viral. Durex has really hit the nail on the head here. There I was, along with 37 million other viewers thinking there was a magical way to spice up my sex life via smartphone, I thought the future was now.

This #connect campaign has reached millions of viewers all around the world for all the right reasons. Technology alone has made us forget about the real intimacy behind making sweet love with our partners. You know the saying 'sex sells'? Yea well, it's true. This ad demonstrates an organisation utilising YouTube so efficiently and effectively. The tie-in with Earth Hour is just so relevant. I'm sure many couples decided to switch off their smartphones and rip open a Durex after watching this cunning ad.

Turn off that smart phone and turn on your sex life- a well needed message from Durex.

#Connect

It's a Farmer Union Iced Coffee or it's nothing.

So today I was in desperate need of a pick me up at work. Decided to grab a Farmers Union iced coffee like any true blue Australian would. While drinking it I picked up on a little social media plug.

I decided to whip out my phone and join the union on Facebook. Upon visiting the Farmer's Union Australian page this was the first post to show.

You'd be telling a pretty big lie if you've never held an iced coffee all four of these ways before. Now how did the Facebook public reply to this post.

One eager fan suggested that Farmer's Union Iced Coffee out sells Coke in SA. Now without conducting some market research I'd suggest otherwise, however FUIC is not afraid to agree with the fan. FUIC are not afraid of a little light hearted competition in the market. Looks like the post did a great job of engaging fans and letting them share their own stories. FUIC know how to utilise Facebook to create strong relationships with fans and continuously win them over.

Maximus is pushing boundaries

Every time I come across the sports drink known as Maximus I can't seem to get over the overall girth of the bottle. I think it's pretty clear that this drink is marketed for the manliest of all men, don't you think?

Not convinced?

The social media team at Maximus Australia definitely have some quality content. Fans seem to agree. Their content screams manliness, they have a clear demographic which they are targeting.


The following post made it onto my news feed today and I was left with a big smirk on my face.

Maximus has sponsored this post as they want it to be seen. Boundaries have clearly been broken. 4011 people found it hilarious enough to like while 166 people thought it was worthy of a share. Posts like these can be risky as anyone can view such posts.

I feel as though organisations are now willing to break boundaries which were previously never considered breakable, in this case Maximus understands their fans and can provide quality content to continuously win them over.